Last Updated: 2025-12-01
This Privacy Policy explains how [ LEGAL BUSINESS NAME ] (“we,” “us,” “our”) collects, uses, discloses, and safeguards information when you visit or interact with our website (the “Site”), including when you submit forms, request information, schedule services, or communicate with us.
Important: This Privacy Policy addresses information collected through the Site and related marketing/administrative communications. If you are a patient, information we maintain as part of providing healthcare services may be governed by our HIPAA Notice of Privacy Practices (linked in the Site footer).
1) Scope
This Privacy Policy applies to information collected:
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Through the Site and any pages that link to this Privacy Policy
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Through webforms, scheduling/booking tools, chat tools, and contact requests
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Through marketing and advertising campaigns that direct you to the Site
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Through communications initiated as a result of your Site interactions (email, SMS, phone), as permitted by applicable law and consent language presented at the time of collection
This Privacy Policy does not apply to third-party websites or services you may access via links on our Site. Those third parties have their own policies.
2) Information We Collect
We may collect the following categories of information:
A) Information you provide directly
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Contact details such as name, email address, phone number
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Appointment or consultation request details
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Any information you submit through forms, chat, or messages
Do not submit emergency information through the Site.
B) Health-related information submitted through the Site
If you voluntarily provide health-related information (including symptoms, diagnoses, medical history, or goals) through the Site, we will handle it consistent with applicable law and, where applicable, our HIPAA practices.
C) Information collected automatically
When you use the Site, we and our service providers may automatically collect:
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IP address and approximate location derived from IP address
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Device identifiers and browser characteristics
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Operating system, referral URLs, pages viewed, and interactions
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Log files and performance/diagnostic information
D) Cookies and similar technologies
We and our service providers may use cookies, pixels, SDKs, tags, and similar technologies to recognize your browser/device and collect usage and performance data. See Section 6 (Cookies & Tracking) and our Cookie Policy (linked in the Site footer).
3) How We Use Information
We may use information for the following purposes:
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To respond to inquiries and provide requested information
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To schedule, confirm, and manage appointments, consults, or services
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To provide customer service and support
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To send administrative or transactional communications (e.g., confirmations, policy updates)
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To send marketing communications (including promotional SMS and emails) consistent with your consent and applicable law
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To personalize content, measure campaign performance, and improve Site functionality
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To detect, prevent, and address security issues, fraud, abuse, or technical problems
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To comply with legal obligations and to enforce our Terms and policies
4) How We Share Information
We may share information in the following circumstances:
A) Service providers
We may share information with vendors and service providers that perform services on our behalf, such as:
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Website hosting, security, and analytics providers
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Customer relationship management (CRM) systems
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Scheduling/booking systems
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Email and SMS communications providers
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Call tracking and call recording providers
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Advertising and measurement platforms
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Payment processing providers (for online payments)
These service providers are authorized to use information only as necessary to provide services to us and consistent with applicable law.
B) Advertising and analytics partners
We may share certain information with advertising and analytics partners (such as ad networks and social media platforms) through cookies/pixels or server-side integrations to:
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Measure and optimize advertising
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Deliver and personalize ads
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Perform retargeting and attribution
C) Affiliates and referral partners
If you engage with us through an affiliate or referral campaign, we may share limited information (such as lead status or attribution) to track referrals and administer partner programs, consistent with our Affiliate/Referral Disclosures (linked in the Site footer) and applicable law.
D) Legal and safety reasons
We may disclose information if we believe in good faith that disclosure is necessary to:
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Comply with a legal obligation, court order, subpoena, or governmental request
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Protect the rights, property, or safety of the Company, our users, or others
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Investigate and prevent fraud, security issues, or violations of our Terms
E) Business transfers
If we are involved in a merger, acquisition, restructuring, financing, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.
5) Communications: Email, SMS/Text, and Phone Calls
A) Email communications
If you provide your email address, we may contact you for administrative, informational, and marketing purposes, consistent with applicable law. Marketing emails will include instructions on how to unsubscribe.
B) SMS/text messaging
If you provide a phone number, we may contact you by text message for informational, scheduling, and marketing purposes to the extent permitted by applicable law and consistent with the consent language presented at the point of collection.
You may opt out of marketing texts at any time by replying STOP. For help, reply HELP. Message and data rates may apply. For additional details, see our SMS/Text Messaging Terms (linked in the Site footer).
C) Call tracking and call recording
We may use call tracking and/or call recording to improve quality, train staff, support compliance, and measure marketing performance. By calling us or requesting a call, you consent to such monitoring and recording to the extent permitted by applicable law. If you do not consent, do not call and instead email us.
6) Cookies & Tracking; Your Choices
We and our service providers may use cookies and similar technologies for:
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Strictly necessary functions (security, basic site operation)
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Performance and analytics (understanding how the Site is used)
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Advertising/targeting (measuring and optimizing advertising; retargeting)
Your choices
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You can control cookies through your browser settings and delete cookies at any time.
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Some browsers offer “Do Not Track” signals. The Site may not respond uniformly to all such signals.
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Disabling cookies may impact Site functionality.
For more details, see our Cookie Policy (linked in the Site footer).
7) Data Retention
We retain information for as long as reasonably necessary to:
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Provide services and respond to requests
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Maintain records for business, legal, and compliance purposes
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Resolve disputes and enforce agreements
Retention periods may vary depending on the type of information and applicable legal requirements.
8) Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9) Children’s Privacy
The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us so we can address it.
10) Your Rights and Requests
Depending on applicable law, you may have rights to request:
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Access to certain personal information we hold about you
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Correction of inaccurate information
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Deletion of certain information (subject to legal and operational exceptions)
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Opt-out of certain marketing communications
To make a request, contact us using the information in Section 12.
If your request relates to PHI and you are a patient, your rights may be addressed under our HIPAA Notice of Privacy Practices.
11) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on the Site with the “Last Updated” date shown above. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.
12) Contact
Questions about this Privacy Policy may be directed to:
Name : [ LEGAL BUSINESS NAME ]
Address : [ PRIMARY BUSINESS ADDRESS ]
Email : [ PUBLIC FACING EMAIL ]